After 10 years as Dragon Claw, we’ve stepped into a new chapter and we’re excited to finally share the news with you.
Over time, we realised that while Dragon Claw carried meaning and history, it didn’t always clearly reflect who we are, or what we do. We are a community of volunteers living with, or caring for, someone with an autoimmune condition. Our focus is on connection, understanding, and support – sharing practical tools, lived experience, and education, through a holistic lens.
After 12 months of dedicated work behind the scenes by our volunteer team, we’re proud to finally introduce our new name – MyFlareUp.
At the heart of everything we do is wellbeing: helping people feel more equipped to navigate the daily challenges and unpredictable flares that come with having an autoimmune condition. As we’ve grown, it felt like the right time for a name that truly reflected our members’ experience.
We’ve learned that people living with autoimmune conditions – across more than 100 different diagnoses – share a common experience: flare-ups, often unpredictable and frequently triggered by stress.
Our new name reflects that shared reality and the day-to-day challenges that connect our community. It was however, important for us to honour where we began. With the help of our creative director, Phil Godsmark, our “cheeky dragon” was born – a small but meaningful symbol you’ll see across much of our content. It represents the quiet strength, resilience, and determination it takes to live with an autoimmune condition, while facing battles that aren’t always visible.
This rebrand marks an evolution, not a change in our purpose. Our focus remains the same: to support, inform, and empower our members to move beyond simply managing their symptoms – to a sense of confidence in navigating life with an autoimmune condition, while helping them feel supported by being part of a community.
Same people. Same heart.